Instead of being against people reselling, they can embrace it and actually benefit from it at the same time," Gilot said. "You can create some cool business models around it. They’ll be able to launch digital collectibles called “Uniqs” that can be traded in a similar manner to the tokenized game licenses. Ultra Games also doesn’t charge users network gas fees for transactions.įurthermore, Gilot said that Ultra Games is designed to support NFT initiatives from publishers and developers. Crypto elements (such as your wallet address) are hidden beneath a Web2-friendly interface, but that information is accessible to users if desired. Ultra Games will be accessible to non-Web3 natives, meaning users can sign up with an email and phone number. With games being tokenized, the proof-of-ownership feature could be used by publishers or partners to give out discounts, unique in-game items, and more. Gilot said that game developers and publishers will have further freedom to experiment with their business models compared to traditional digital game stores-like Steam, which prohibits Web3 games. For example, if it's Rockstar for Red Dead Redemption 3, then they wouldn't do the same percentage as an indie developer that's making a game at half the price." "If the gamer doesn't get much, why would he care?" Gilot told Decrypt. Ultra Games is giving publishers the freedom to experiment with this new model, but there is one notable limitation: the publisher’s royalty fee cannot be over 70% of the resale price. The Robot Cache marketplace lists some of the very same games that Ultra Games will offer players. Robot Cache, a blockchain startup co-founded by veteran game developer Brian Fargo, has also experimented with a digital games resale model via its own IRON token. “You can really tweak the entire lifecycle of your games,” he added.
"Game publishers have the opportunity to leverage ," Gilot said, explaining that studios can set an initial no-resale period (such as for three months after launch), determine a minimum resale price point, and choose the royalty percentage that it automatically receives. Although game publishers can opt out of this program, Ultra Co-CEO Nicolas Gilot told Decrypt that he believes there is a compelling reason for game studios to enable the secondary sale of games. And interestingly, Ultra Games will let players resell purchased games via the Uniq Marketplace thanks to tokenized license rights.
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